WHOLESALE & DISTRIBUTION

Orders should move. People shouldn’t have to push them.

POs come in. Orders get entered. Stock gets checked. Customers ask questions. Warehouses need answers. Invoices go out.

The business may already have an ERP.

That doesn’t mean the work between the steps is going smoothly.

Wholesale distribution employee checking order information in a warehouse

WHERE DOES THE FRICTION USUALLY HIDE?

A customer emails a PO as a PDF.

Someone opens it and types the same information into the ERP.

Pricing doesn’t match, so the order stops.

An SKU is unclear, and somebody sends an email.

The customer asks for order status. Someone checks two systems and calls the warehouse.

Sales keeps its own spreadsheet because the ERP doesn’t show what they need.

An order changes after it has already started moving.

One exception turns into six emails and three people.

The systems may be working exactly as designed.
The process around them may be the problem.

HOW THE BUSINESS FLOWS

From customer demand to cash

Inquiry /
Quote

manual pricing • slow answers • repeated lookup

PO

email attachments • PDFs • different customer formats

Sales
Order

retyping • validation • pricing exceptions

Fulfillment

stock questions • substitutions • changes

Shipment

status requests • tracking handoffs

Invoice

missing information • manual triggers

Payment

follow-up • reconciliation • exceptions

ONE REALISTIC WORKFLOW EXAMPLE

Customer PO intake
TODAY
Customer emails PO
↓
Customer service opens PDF
↓
Reads line items
↓
Checks customer account
↓
Looks up SKUs
↓
Checks pricing
↓
Types order into ERP
↓
Finds one problem ↓ Emails customer ↓ Waits
↓
Finishes order later
Potential result: Lots of touches before the warehouse sees anything.
BETTER
Customer emails PO
↓
PO information is captured
↓
Customer, SKU, quantity and pricing
data are checked
Normal orders
move forward
Questionable items
go to a person
↓
↓
Approved order enters the normal fulfillment flow
Potential result: People spend their time on exceptions, not transcription.
The exact approach depends on the PO formats, ERP, customer rules, pricing logic and exception rate.
Sometimes this is a strong automation candidate.
Sometimes it isn’t. That’s what the first check is for.

DO YOU NEED TO REPLACE YOUR ERP?

Please don’t make us start there.

A working ERP is usually something to build around, not something to rip out for fun.

The useful question is: Where does the information stop flowing?

  • That may be between email and ERP.
  • Between sales and warehouse.
  • Between shipment and accounting.
  • Between the customer and everybody.

We look there first.

Customers
→
Email / Portal
⚡
ERP
⚡
Warehouse
⚡
Accounting
Customers
→
Email / Portal
→
ERP
→
Warehouse
→
Accounting
PEOPLE & PROCESS

WHAT MAKES SOMETHING WORTH LOOKING AT?

Good candidates usually involve work that:

  • repeats at volume
  • takes people away from useful decisions
  • slows orders or responses
  • creates retyping or copy/paste
  • produces costly errors
  • leaves a measurable trail

Ten minutes once a month? Leave it alone.
Ten minutes on every order? Now we’re interested.

DON'T SEE YOUR PROBLEM?

Distribution businesses are full of weird little processes.

  • Customer-specific pricing.
  • Special order rules.
  • Vendor quirks.
  • Spreadsheet workarounds.
  • EDI that works for three customers but not the fourth.

A process doesn’t have to fit one of our examples to be worth fixing.

FIND YOUR PROBLEM →

HOW IT STARTS

Start with the mess, not the software.

1

Show us

Show us what isn’t working.

2

Understand it

We look at the workflow, people, systems, data, volume, and exceptions.

3

Check it

Can this be improved? Would improving it actually be worth the money and effort?

4

Decide

GO / WAIT / NO-GO

Where does the order slow down?

Show us that part.

Warehouse employee checking order paperwork and inventory in a distribution operation